Adtelligent is constantly working on improving its products and offering new technical solutions to its partners and customers.
Adtelligent keeps you posted on all essential changes within our platforms. You can find some of the most recent and relevant changes below:
Supply Side Platform
Audio traffic has been added, with the following features:
1. Audio tag type is now available
Audio became accessible via a tag-based type of integration that gives the ability for publishers to manage their audio ad inventory and connect advertisers to leverage audio campaigns with their partners. This type of traffic is in high demand as it allows to boost revenues using a new channel – digital audio traffic. Direct campaigns and programmatic ones are available for this ad format.
2. Introduction of OpenRTB to Digital Audio
Digital Audio ad format has been added to Open RTB Source & Campaign level, in addition to the default type of integration. In the SSP Report section, you can see statistics of this ad format by different types of integration.
Header Bidding Platform
Adtelligent has added Automated auction performance optimization tools that allow automatic quarantine for bidders that are underperforming with real-time decision-making on each auction.
Also, we updated Prebid Wrapper to its 5.18 version and it includes bug fixes and maintenance features, as well as some new useful features for publishers.
Demand Side Platform
Adtelligent’s team brought one main update to the DSP: New automated rules options and UI experience.
This new capability gives a chance to control the quality of ad impressions and optimize them with the maximum yield.
Changed view and logic of automated rules will include such metrics:
- Impressions
- Сlicks
- Spend
- CPA for Action # = cost per action ( number of actions can be from 1 to 5)
- CTR (%) = click-through rate
- QTY = quantity of conversions