2025 was a year of meaningful scale for Adtelligent across products, partnerships, team growth, and industry recognition. From launching new platforms to strengthening our ad serving solutions, expanding our brand presence globally, and deepening engagement with the AdTech community, this year marked a new level of maturity for our ecosystem.
Table of Contents
Product Innovation
Retail Media Platform Launch
In 2025, Adtelligent officially launched its Retail Media Platform, a major milestone in our product evolution.
The platform is designed to help retailers and marketplaces unlock new monetization opportunities by transforming their digital properties into fully scalable media platforms. It enables retailers to take full ownership of their retail media infrastructure — from inventory and monetization to shopper experience.
Ad Serving Milestones: Performance That Scales
Core Product Updates
Throughout the year, we continued strengthening our ad serving solutions with a steady stream of product updates across such areas, as Control, Transparency & Trust, Automation & Efficiency, UX & Scale, and Revenue & Monetization. The major updates included:
- Display tag type added for direct demand campaigns. Clients can now create direct Display campaigns. When choosing the new Display tag type, they have two banner format options: banner image and banner JS code. The setup also includes a Banner constructor, providing automatic and custom banner size detection (Width × Height) for image creatives, as well as faster creative checks with non-editable size fields and built-in crop tools.
- Supply Chain nodes targeting. This helps our clients better control and optimize their campaign traffic sources.
- Universal list at the source level. Now clients can apply Universal Lists directly at the source level — not just for campaigns. This works for all integration types, including Tag-based, OpenRTB, Ad Push, Prebid Server, Native, and Search.
- Request blocking for empty Device IDs and for empty App Store URLs.
In addition, we integrated and updated 14 new demand partners, enhanced the user interface, and refined backend logic.
These updates strengthened performance and improved day-to-day operational efficiency for our partners.
Video Server-Side (S2S) VAST Case Study
One of the most notable Supply-Side Platform milestones of the year was a video monetization case where Adtelligent helped a partner achieve a 93% increase in SSP revenue.
The uplift was driven by server-Side (S2S) VAST implementation, improved traffic quality controls, and smarter ad delivery logic and optimization This case reinforced the value of server-side video setups for publishers operating in CTV and OTT environments, where performance, transparency, and scale are critical.
Brand Milestones
Industry Recognition & Awards
Our work was recognized by leading industry organizations. Adtelligent got 2 wins as:
These awards validate both our technology and our approach to building independent, scalable AdTech solutions.
Trademark Registration in the United States
Adtelligent Inc. officially registered three trademarks with the U.S. Patent and Trademark Office in 2025. The registration covers core branding elements, including wording and logo illustrations, reinforcing our commitment to brand protection and long-term growth in the U.S. market.
Leadership & Thought Leadership
Industry Participation and Publications
In 2025, our leadership continued to contribute to the broader AdTech conversation:
- Yuriy Gorokhov, Co-Founder & CTO of Adtelligent Inc., joined the Inc. Leadership Forum and was also a finalist for the Rising Star in European Video Award by VideoWeek
- Also, Yuriy published a Forbes piece on how modern technologies are reshaping TV advertising (Forbes.ua)
These contributions strengthened Adtelligent’s position not just as a technology provider, but as a thought leader in video, CTV, and privacy-first advertising.
Media & Press Coverage
Throughout the year, Adtelligent was featured in leading industry and business media, including Yahoo Finance, GlobeNewswire, PPC.land, EIN Presswire, mc.today, and others.
These mentions helped expand our visibility across global and regional markets.
Community & Engagement Growth
In 2025, we sent:
- 52 weekly digests
- 12 monthly digests
We also expanded our LinkedIn presence with two newsletters:
- The Loop by Adtelli — reaching 1,170 followers
- Not Another Retail Media Newsletter, curated by Anastasiya Shmal, our VP of Retail Media
Global Events & Industry Presence
In 2025, our team participated in major global events, including: DMEXCO (Cologne), AdExchanger Programmatic I/O (New York), Web Summit (Lisbon), European Video Awards (London), IAB Connected Commerce Summit, Streaming Media Conference (Santa Monica), IAB Tech Lab Summit (New York), Shoptalk Europe (Barcelona), POSSIBLE (Miami), CTV Connect (New York), and Mobile World Congress (Barcelona).
These events allowed us to stay close to partners, clients, and evolving market needs.
Team Growth
Behind every product milestone is a strong team. In 2025, Adtelligent grew by approximately 33% year-over-year, strengthening our engineering, product, and commercial capabilities.
Looking Ahead
2025 was a year of scale, structure, and strategic expansion for Adtelligent. With a stronger product portfolio, growing team, and deeper presence across adtech, we’re entering the next year focused on sustainable growth and independent innovation.
Thank you to our partners, clients, and team for being part of this journey.