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Putting Programmatic Video Back on the Radar
With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertisin...
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Ad Server
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If Standardization Means Scale, Why Are Publishers Failing To Adopt VAST 4.0?
When the IAB launched VAST 4.0 in January, the impact of its sophisticated and streamlined technology protocols on the v...
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