Now that we know scale is overhyped and the assumption that users do not want to pay for content is disproven, strengthening user engagement is the goal. Having a more direct relationship with audiences has not only become the key to monetization, but also a way to diversify products.
Attendees will have the chance to learn from industry leaders through smart, honest discussion and develop meaningful connections with senior executives. Join us at the Digiday Publishing Summit Europe to hear how publishers are focusing on audience engagement as a starting point for growth.
Official Website: digiday.com