Who will survive, thrive, and die in the emerging direct brand economy? Legacy brands and their suppliers are struggling with growth, while more customized, data-enriched, consumer-centric brands are thriving. The 2018 IAB Annual Leadership Meeting will explore how the new DTC economy will drive growth in 2018 and how brands are building their own supply chain ‘stacks’ to meet their Production, Attention, Data, and Fulfillment needs. The event will uncover marketing, data, and organizational strategies that will help brands, publishers and their partners compete in a world with nimble, tech-focused new market entrants and adapt their businesses to thrive in the 21st Century.
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