Adtelligent is dedicated to delivering technical solutions to its partners and customers. We continuously improve and update our products.
This quarter, we’ve introduced a series of updates focused on Ad Serving, with improvements to our SSP and DSP Suite, to ensure seamless operations and better performance.
Discover what’s new we have:
Table of Contents
Reports
Creative ID Report
This new feature allows clients to generate a Creative ID Report directly from their member area. To enable this feature, contact your Account Manager and we will do everything for you.
New Metric: Spend of Daily Budget
Added a new metric to track the Spend of Daily Budget at both the campaign and line-item levels, offering better budget management insights for DSP Suite.
Overall Advertiser Revenue
Wizard tool now has a new metrics type called Overall Advertiser Revenue. This allows users to view overall advertiser revenue immediately.
Report Export
We added the Export Reports functionality. Reports can now be exported to .xlsx format as a standard feature across all reporting options, simplifying data analysis and sharing.
Campaign Settings Updates
Frequency Cap Enhancements
Campaign metrics like Uniq IP (AR), Uniq IP (AO), Uniq IP (Imp), and Impression Frequency Overflow (UNIQ) now display only when the Frequency Cap checkbox is enabled.
To activate this feature, reach out to your Account Manager, and we’ll handle everything for you.
Cookie Sync Optimization
These updates provide smoother and more efficient data synchronization, enhancing campaign delivery and targeting precision.
Faster Syncing: Reduced latency for quicker data exchanges and real-time targeting.
Improved Match Rates: Advanced algorithms ensure more accurate audience segmentation.
RTB Presets Enhancements
Added Equativ, Smaato, and Colossus to RTB presets.
Equativ
Colossus
Smaato
Timeout filter for SSP
In the RTB/PBS campaign settings, we’ve added a new Timeout filter in the Targeting section. This feature provides users with greater flexibility to customize campaign configurations, allowing for more precise adjustments and optimized performance.
Creative Preview
This new feature created for all users of our DSP and its advertisers allows users to easily view and share ad creatives for faster review and approval.
New or Modified Macros
New Macro Addition
Introduced the {media_type} macro to enhance targeting and campaign customization.
Final Word
We’re excited about these updates and their potential to improve your experience with Adtelligent.
As always, your feedback is invaluable in helping us shape the platform to better serve your needs. Stay tuned for more updates in the next quarter!