As we’ve reached the halfway point of 2025, Adtelligent continues to accelerate innovation in the adtech space while reinforcing its commitment to transparency, privacy, and product development. Here’s the Adtelligent 2025 Mid-Year Review with key milestones that have defined our journey:
Table of Contents
Building Brand Integrity with USPTO Trademarks
Adtelligent successfully registered three of its trademarks with the U.S. Patent and Trademark Office in 2025, reinforcing our brand identity and protecting the innovation behind it.
This achievement supports our growth in the U.S. market and provides legal recognition of our brand elements, including the Adtelligent name and logo.
From now on, you’ll see the ® symbol next to our branding—a small but powerful marker of our expansion and credibility.
Strengthening Trust with Extended DPF Certification
In an era where data privacy is non-negotiable, Adtelligent proudly extended its Data Privacy Framework (DPF) certification for 2025, reaffirming our dedication to secure and compliant data practices.
This certification—recognized by the U.S. Department of Commerce and the European Commission—ensures Adtelligent’s adtech solutions meet the latest international privacy standards for cross-border data transfers, including the EU-U.S. DPF, UK Extension, and Swiss-U.S. DPF.
This milestone supports our privacy-first targeting solutions and reflects our long-term commitment to building trust with global partners, publishers, and users alike.
Launching Our Omnichannel Retail Media Platform
Retail media is booming—and Adtelligent is leading the charge. In 2025, we launched our Retail Media Platform, helping retailers transform their digital and physical environments into scalable ad networks.
Built for flexibility and control, the platform empowers retailers to:
- Monetize on-site, off-site, and in-store inventory
- Offer customizable ad placements across all channels
- Leverage first-party data with privacy-first targeting
- Optimize campaigns with real-time reporting
- Integrate seamlessly with CDPs, DOOH systems, ad servers, and attribution tools
With retail media outpacing total digital ad growth nearly 4x, our platform is engineered to deliver performance, autonomy, and transparency for both retailers and brand advertisers.
Product Enhancements Across Our SSP
At Adtelligent, product evolution never stops. Over the first two quarters of 2025, we rolled out significant updates to our Supply Side Platform, enhancing functionality, performance, and integration.
Key highlights include:
- New video ad orientation options
- Expanded partner support and macros
- Smarter campaign, source, and site ID configuration
- Reward mechanisms in universal lists
- Rebranded device ID lists and more
These changes are part of our ongoing mission to ensure our partners have access to efficient, scalable, and privacy-compliant monetization tools.
Industry Voice: Our CTO in Forbes
Our cofounder and CTO, Yuriy Gorokhov, shared his vision for the future of advertising in a Forbes feature, exploring the shift from linear to connected TV, privacy-first alternatives to third-party cookies, and much more.
As a serial entrepreneur in adtech, Yuriy’s perspective is helping shape how the industry approaches data, identity, and programmatic innovation.
Global Footprint: Events We Attended
Adtelligent continued to foster global partnerships by attending leading industry events this year, including Mobile World Congress Barcelona, CTV Connect, POSSIBLE Miami, Shoptalk Europe, and Cannes Lions.
These conferences allowed us to connect with forward-thinking leaders and showcase our latest innovations on the world stage.
Looking Ahead
From advancing data privacy to shaping the future of retail media, this Adtelligent 2025 Mid-Year Review has highlighted a lot. 2025 has already been a milestone year for our company.
As we move into the second half, we remain focused on building reliable, innovative, and scalable solutions that help our partners grow in an increasingly complex digital ecosystem.
Stay tuned—there’s much more to come!