Adtelligent is dedicated to delivering technical solutions to its partners and customers. We continuously improve and update our products.
This quarter, we’ve introduced a series of updates to our Supply Side Platform — including new features, new partner integrations, and improvements to help everything run more smoothly.
Discover what’s new we have:
New Features and Tools
New Value Added to Universal Lists: “Reward”
We’ve added a new value called Reward to the Universal Lists. This helps you include reward-related data when creating or editing lists.
📍 Where to find it:
Tools → Global Lists → Universal Lists → List Settings → Values
When creating or editing a list, you can select Reward from the Values dropdown menu. If you pick Reward, a helpful hint “imp.rwdd” will appear next to the field. When adding a new item in the list settings, Reward will be shown with the hint “imp.rwdd” under the field.
This makes it easier to manage reward data within your targeting lists.
Site ID Value Renamed to “Site ID | App ID”
We updated the name of the Site ID value to better reflect reality.
📍 Where to find it:
Tools → Global Lists → Universal Lists → List Settings → Values → Site ID
The value previously called Site ID is now renamed to Site ID | App ID. This helps clearly show that this value applies both to websites and apps.
New Macro: Publisher Domain in Universal Lists
You can now use Publisher Domain in Universal Lists.
📍 Where to find it:
Tools → Global Lists → Universal Lists → List Settings → Values
When selected, a hint text publisher.domain is displayed. It is also shown when adding a new item to the list.
This allows easier setup of list-based rules involving publisher domains.
Device Lists Renamed to Device ID Lists
We have updated the naming in the member zone to make things clearer for you. The section formerly known as Device Lists in Tools → Global Lists is now renamed to Device ID Lists.
This change better reflects the purpose of this section, which is to manage lists based on unique device identifiers rather than general device categories.
📍 Where to find it:
Tools → Global Lists → Device Lists
All your existing data and functionality remain the same. The updated name should help avoid confusion and make it easier to find and manage your device-related lists.
Campaign and Source Settings
New Host Parameters for RTB Campaigns
We’ve added a new feature to make managing your Open RTB campaigns even easier — Host Parameters!
📍 Where to find it:
oRTB Campaign Settings → Basic Settings → oRTB Partner
When you select an Open RTB partner that requires parameters in the endpoint URL (f.e., like Freewheel SSP), you’ll now see a new Host Parameters field alongside Custom Parameters.
- Simply enter values in Host Parameters, and the system will automatically update the endpoint URL with those values.
- If you remove a value, it will be removed from the URL automatically.
This works just like the Host Params feature you already know from Prebid Server campaigns, now available for Open RTB integrations as well.
New Video Orientation Option for Direct Video Demand
We’ve improved how you upload and deliver direct video creatives by adding a new Orientation setting.
📍 Where to find it:
Direct Demand Campaign Settings → Tag Type (VPAID JS/VAST) → Upload New File
You can now choose whether your video is Portrait (vertical) or Landscape (horizontal) using two radio buttons with helpful tooltips:
- Portrait: Video in vertical orientation without black background frames
- Landscape: Video in horizontal orientation (default)
The system will automatically detect and select the correct orientation based on your video file, but you can always override it manually if needed. All existing videos will be migrated to the Landscape orientation by default.
This update ensures your vertical videos display correctly and look great on your defined platforms.
New Display Tag Type for Direct Demand Campaigns
You can now create Display campaigns to upload and manage banner ads easily.
📍 Where to find it:
Direct Demand Campaign Settings → Tag Type
Choose Display as the tag type, then pick your banner format:
- Banner Image — upload your image file (.jpg, .png, .jpeg, .gif) up to 150KB. You’ll see a preview after upload.
- Banner JS Code — add custom HTML/JS code if you have it.
If you want, you can use your own hosting by entering the image URL instead of uploading a file.
Campaigns you create here will automatically sync with our platfrom, so all your settings stay updated. This makes it easier to add banner ads to your direct demand campaigns with simple tools.
Endpoint Parameters Now Available for RTB Campaigns
You can now add Endpoint Parameters to your RTB campaigns — just like with Prebid Server integrations.
📍 Where to find it:
oRTB Campaign Settings → Basic Settings → oRTB Partner
When you select an Open RTB integration and pick a compatible oRTB Partner (e.g., IntentIQ), a new field called Endpoint Parameters will appear alongside Custom Parameters.
Simply enter values here, and the system will automatically add corresponding macros to the end of the Endpoint URL. Remove the value, and it will be removed from the URL.
This feature gives you greater flexibility and control over your RTB integrations.
API Link Now Available at Source and Campaign Levels
We’ve added an API Access section to the basic settings of all sources and campaigns in the SSP. This makes it easier to get API statistics directly by source or campaign.
📍 Where to find it:
All Sources / All Campaigns → Basic Settings
After saving a source or campaign, you’ll see a new field called API Link. This link gives you access to detailed stats (like impressions, revenue, or ad requests) for that specific source or campaign. Before saving, the field shows: “The XML link will appear after the source/campaign is saved.”
If you run the white-label project, the API link uses your custom domain.
There is also helpful text explaining how to use the API, plus a Download button to get the API documentation.
This update helps you track and analyze your data more conveniently at a granular level.
Reports & Metrics
New Publisher ID Report for Granular Insights
We’ve introduced a brand new report type — Publisher ID Report — to help you dive deeper into campaign performance and optimize activity at a more granular level.
Now, you can track revenue, impressions, fill rate, and more, broken down by Publisher ID, along with familiar dimensions like domain, app bundle, and campaign. This gives you better visibility into which publishers are driving results.
📍 Where to find it:
Reports → Select Report → Publisher ID Report
The report comes with all the essential tools — Compare, Wizard, API Export, and more — and covers data from the past 3 months.
Improved Device & Browser Detection
We’ve enhanced how our system detects and displays device and browser data from user agents. This gives you clearer, more detailed stats on traffic sources.
- Browser and OS info now split by name and version (e.g., Chrome 114 → Browser: Chrome, Browser Version: 114)
- Added new fields: Device Manufacturer and Rendering Engine
- More detailed detection for Smart TV and OS types (e.g., TiVo OS, VIDAA, Loewe OS)
- If manufacturer info is missing, it’s shown as Not included
You’ll see these new filters in your Reports section for better breakdown and analysis.
Net Revenue (Supply) Now Displayed by Default for XML SSP Publisher Access
For publishers using XML SSP accounts (if you have the Enable AdPush checkbox ticked), we’ve simplified the revenue metrics displayed in reports.
📍 Where to find it:
SSP Publisher Access → Reports
Channel Revenue and Channel eCPM metrics are now hidden for you. Instead, we show only the Net Revenue (Supply) metric. It is calculated as:
External Revenue – Margin on source level = Net Revenue (Supply)
Hovering over this metric displays a helpful tooltip with the formula.
This update provides clearer, more relevant revenue data for publishers using XML SSP access.
Revenue Metrics Added to Top 5 Sources and Campaigns on Main Dashboard
We’ve enhanced your SSP dashboard to give you better visibility into your revenue performance!
📍 Where to find it:
Dashboard → Top 5 Sources & Top 5 Campaigns
- Top 5 Sources: Now shows Channel Revenue next to each source in the list, updated based on your selected date range.
- Top 5 Campaigns: Now displays Total Revenue next to each campaign, also filtered by the chosen period.
This helps you quickly see which sources and campaigns are driving the most revenue — right from your dashboard!
Support for Passing Global Privacy Platform (GPP) SID as an Array
We updated the Ad Server to now support sending gpp sid as an array. The system can now handle gpp sid when it is passed as a list (array), not just as a single value.
This update improves flexibility in how GPP SID data is processed.
Fill Rate (Ad Req) Now Shown by Default in Reports and Dashboard
We’ve added the Fill Rate (Ad Req) metric to your reports and dashboard so you can see it alongside Fill Rate (Ad Ops) automatically.
📍 Where to find it:
- Reports → Grid
- Dashboard
Fill Rate (Ad Req) now appears by default in the report grid next to Fill Rate (Ad Ops).
On the main dashboard, we show the full name Fill Rate (Ad Req) instead of just Fill Rate for clarity.
New Metric: “Supply Chain Missing or Empty” Now Available in Reports
We’ve added a new metric to help you better understand supply chain transparency.
📍 Where to find it:
Reports → Wizard → Common
Schain (Supply Chain Object) is important for ad transparency and trust. This metric helps you identify inventory with incomplete or missing supply path information — both at the channel/source and advertiser/campaign level. The new Schain missing or empty metric shows the number of ad requests that either:
- Don’t include a schain object at all
- Include an empty schain parameter
- Or have a placeholder schain
Tip: Hover over the metric name to see a hint: ” Number of ad requests without or with empty schain object/parameter.”
Now you can easily track and act on these requests in your reporting.
Partner Settings
New RTB Partner Added: Freewheel SSP
We’ve added a new RTB partner — Freewheel SSP — to give you more options for your RTB campaigns.
📍 Where to find it:
oRTB Campaign Settings → oRTB Partner Dropdown
When you select Freewheel SSP, you’ll see three new custom parameters to fill out:
- Site Section ID (required)
- Network ID (required)
- Profile ID (optional)
Plus, there’s a Guaranteed inventory checkbox to indicate if the inventory is guaranteed.
Tooltips are available next to each field to help you enter the correct information.
Now the values you enter will be added to the outgoing RTB requests with the correct attribute names. The Network ID value automatically updates the default endpoint URL for Freewheel requests. We also support a list of special Freewheel custom attributes that partners may send, ensuring smooth integration.
This update makes it easy to work with Freewheel SSP campaigns and properly pass all required parameters.
Smaato RTB Partner: Publisher ID & AdtagID Auto-Mapping
We’ve enhanced Smaato integration to improve ID mapping for RTB campaigns.
📍 Where to find it:
RTB Campaign Settings → Basic Settings → oRTB Partner: Smaato
When Smaato is selected as your RTB partner, the system now automatically:
- Remaps publisher.id using the value from the Smaato Publisher ID custom parameter
- Remaps imp.tagid using the value from the Smaato Adbreak ID custom parameter
This ensures outgoing requests include accurate and consistent IDs, improving targeting and reporting.
New RTB Integration: IntentIQ
We’ve updated our integration with IntentIQ — it now works through RTB instead of PBS.
📍 Where to find it:
RTB campaign settings → oRTB partner
The previous PBS-based IntentIQ integration has been removed. IntentIQ is now available as an RTB partner. This allows for a more streamlined and flexible RTB setup.
Also, we’ve added Intent IQ Pub ID as the new Value in Universal Lists:
📍 Where to find it:
Tools → Global Lists → Universal Lists → List Settings → Values
A new dropdown option called Intent IQ Pub ID has been added. This ensures consistent setup and easier configuration.
Final Word
We’re excited about these product updates and their potential to improve your experience with Adtelligent.
As always, your feedback is invaluable in helping us shape the platform to better serve your needs. Stay tuned for more updates in the next quarter!