Advertising, Marketing and Business technology content by Adtelligent
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Ad Tech Insights
How Third-Party Cookies Elimination Will Affect Programmatic Ecosystem
The common questions are which initiatives Google will implement to substitute third-parties cookies, and how online adv...
1,702
9 MIN READ
Ad Optimization
5 Mechanics for Publishers Monetization Growth
Depending on business needs, every publisher chooses their own digital advertising practice, though the common situation...
567
12 MIN READ
Ad Tech Insights
Header Bidding Outcomes 2019
Header bidding became a go-to ad selling tool among publishers, and it’s easy to say why. The programmatic model of ad i...
736
8 MIN READ
Ad Tech Insights
Что Нужно Знать о Технологии Header Bidding
Согласно Google Trends технология header bidding начала привлекать к себе внимание 4 года назад. Летом 2015 года AdExcha...
857
6 MIN READ
Ad Optimization
How Publishers Can Benefit from Black Friday Sales
This year Thanksgiving Day, Black Friday and Cyber Monday fall on the period from November 28 to December 2. It’s the bi...
465
4 MIN READ
Ad Server
November 2019 Adtelligent SSP Updates: UI + Performance + Sellers.json
Check out product updates and improvements our development team has recently made to be up to date on Adtelligent Supply...
547
4 MIN READ
Ad Tech Insights
VAST 4.2 vs VAST 4.0: What’s New?
In June 2019 IAB Tech Lab introduced VAST 4.2 with some major changes and minor updates. We prepared a table of differen...
778
3 MIN READ
Ad Optimization
Sellers.json: Short Guide
These anti-fraud solutions are aimed to guarantee the safety and transparency of traffic resale allowing ad buyers to tr...
895
5 MIN READ
Ad Tech Insights
Fixing Ad Tech: 4 Industry Voices on the Recent Ad Tech Charter
Recently, the WFA, backed by the Top 10 Global Advertisers, issued a charter to clean up digital advertising.
341
6 MIN READ