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Ad Tech Insights
Что Нужно Знать о Технологии Header Bidding
Согласно Google Trends технология header bidding начала привлекать к себе внимание 4 года назад. Летом 2015 года AdExcha...
38
6 MIN READ
Ad Optimization
How Publishers Can Benefit from Black Friday Sales
This year Thanksgiving Day, Black Friday and Cyber Monday fall on the period from November 28 to December 2. It’s the bi...
27
4 MIN READ
Ad Server
November 2019 Adtelligent SSP Updates: UI + Performance + Sellers.json
Check out product updates and improvements our development team has recently made to be up to date on Adtelligent Supply...
29
4 MIN READ
Ad Tech Insights
VAST 4.2 vs VAST 4.0: What’s New?
In June 2019 IAB Tech Lab introduced VAST 4.2 with some major changes and minor updates. We prepared a table of differen...
33
3 MIN READ
Ad Optimization
Sellers.json: Short Guide
These anti-fraud solutions are aimed to guarantee the safety and transparency of traffic resale allowing ad buyers to tr...
42
5 MIN READ
Ad Tech Insights
Fixing Ad Tech: 4 Industry Voices on the Recent Ad Tech Charter
Recently, the WFA, backed by the Top 10 Global Advertisers, issued a charter to clean up digital advertising.
28
6 MIN READ
Ad Tech Insights
How Advertisers & Premium Publishers Can Stand Up to Ad Tech
For advertisers and publishers who invest in programmatic marketing spend, how should they combat the growing challenges...
38
4 MIN READ
Ad Tech Insights
Everything You Need to Know About the Proposed Consent Act and GDPR
In the wake of the Cambridge Analytica scandal and the public outcry that followed, it was only a matter of time before ...
20
5 MIN READ
Header Bidding
Header Bidding: The Biggest Trends for 2018
Header bidding and header bidding wrappers have taken programmatic advertising by storm. They’re challenging the status ...
41
6 MIN READ