Selling Quality in the Duopoly Marketplace

Finding revenue growth and sustainable media business models in an economy increasingly dominated by two media “frenemies” is both a  challenge and the key opportunity for major media in 2017. Both advertisers and many audiences are veering back towards trusted, well-lit and safer media environments. But can the media companies themselves meet the opportunity, even move the market, towards quality again? At the fall Publishing Insider Summit we focus on monetizing quality and finding revenue opportunities amidst an ad economy that is consolidating and an audience that is fragmenting.  

Official website: www.mediapost.com