Advertising, Marketing and Business technology content by Adtelligent
Ad Optimization
Everything You Need to Know About the IAB Ads.txt Initiative
We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have acces...
2,491
7 MIN READ
Ad Optimization
Ads.txt by IAB Tech Lab 101
Ads.txt is a solution introduced by the Interactive Advertising Bureau (IAB) Tech Lab to help advertisers improve their ...
26,896
7 MIN READ
Ad Optimization
The 4 Problems Holding Attention Metrics Back from Wider Use
Traditional forms of video advertising on the web have been pretty straightforward; you pay a fixed amount based on how ...
2,396
5 MIN READ
Ad Optimization
Why a Video Strategy is Critical for Publishers
Video has the ability to foster strong audience engagement that leaves a lasting impression; just three seconds of ad ex...
3,036
4 MIN READ