Advertising, Marketing and Business technology content by Adtelligent
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Ad Optimization
5 Mechanics for Publishers Monetization Growth
Depending on business needs, every publisher chooses their own digital advertising practice, though the common situation...
567
12 MIN READ
Ad Optimization
How Publishers Can Benefit from Black Friday Sales
This year Thanksgiving Day, Black Friday and Cyber Monday fall on the period from November 28 to December 2. It’s the bi...
465
4 MIN READ
Ad Optimization
Sellers.json: Short Guide
These anti-fraud solutions are aimed to guarantee the safety and transparency of traffic resale allowing ad buyers to tr...
895
5 MIN READ
Ad Optimization
If the Industry Wants ads.txt to Take Off, it Needs to Support Publishers
We all know what a big issue ad spoofing is. Having someone falsify ownership of high-value ad space in order to sell it...
278
5 MIN READ
Ad Optimization
Everything You Need to Know About the IAB Ads.txt Initiative
We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have acces...
314
7 MIN READ
Ad Optimization
Ads.txt by IAB Tech Lab 101
Ads.txt is a solution introduced by the Interactive Advertising Bureau (IAB) Tech Lab as a means that can help advertise...
3,895
5 MIN READ
Ad Optimization
The 4 Problems Holding Attention Metrics Back from Wider Use
Traditional forms of video advertising on the web have been pretty straightforward; you pay a fixed amount based on how ...
244
5 MIN READ
Ad Optimization
Why a Video Strategy is Critical for Publishers
Video has the ability to foster strong audience engagement that leaves a lasting impression; just three seconds of ad ex...
221
4 MIN READ
Ad Optimization
Avoiding Common Pitfalls When Monetizing Video
Video ads are great, aren’t they? Well, except when the ad is longer than the video you were trying to watch in the firs...
288
4 MIN READ