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Ads.txt by IAB Tech Lab 101
Ads.txt is a solution introduced by the Interactive Advertising Bureau (IAB) Tech Lab to help advertisers improve their ...
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Ad Optimization
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The 4 Problems Holding Attention Metrics Back from Wider Use
Traditional forms of video advertising on the web have been pretty straightforward; you pay a fixed amount based on how ...
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Why a Video Strategy is Critical for Publishers
Video has the ability to foster strong audience engagement that leaves a lasting impression; just three seconds of ad ex...
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Avoiding Common Pitfalls When Monetizing Video
Video ads are great, aren’t they? Well, except when the ad is longer than the video you were trying to watch in the firs...
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