Advertising, Marketing and Business technology content by Adtelligent
Ad Optimization
Ads.txt by IAB Tech Lab 101
Ads.txt is a solution introduced by the Interactive Advertising Bureau (IAB) Tech Lab to help advertisers improve their ...
23,616
7 MIN READ
Ad Optimization
The 4 Problems Holding Attention Metrics Back from Wider Use
Traditional forms of video advertising on the web have been pretty straightforward; you pay a fixed amount based on how ...
1,663
5 MIN READ
Ad Optimization
Why a Video Strategy is Critical for Publishers
Video has the ability to foster strong audience engagement that leaves a lasting impression; just three seconds of ad ex...
1,783
4 MIN READ
Ad Optimization
Avoiding Common Pitfalls When Monetizing Video
Video ads are great, aren’t they? Well, except when the ad is longer than the video you were trying to watch in the firs...
2,028
4 MIN READ