Adtelligent new features to their Supply Side Platform from Q1
As a fully-featured ad tech platform for publishers, the company strives to deliver safe, transparent, and efficient technology solutions. One of the main Adtelligent’s products is an SSP – Supply Side Platform. It is an omnichannel ad serving platform for publishers to increase their revenue by utilizing integrated inventory for programmatic yield optimization.
In the first quarter of 2021, Adtelligent has introduced a string of new updates to the system that includes:
- Scoring Services
- Prebid Demand Integration
- nURL and bURL support
- IDFV macro and parameter
- Global BlockList by IPs
- Requests Optimization tool
- Targeting by Zip Codes
- Native Ad Format
- Mass Edit Function
These features address numerous aspects of SSP and primarily seek to optimize and customize the platform’s overall functionality to satisfy ever-changing digital advertising needs and demands.
To improve traffic quality and protect our customers’ advertising inventory from potential frauds, Adtelligent offers various IVT tools available through our security partners such as Protected Media, Pixalate, and Botman.
There few possible options to start working with IVT vendors using Adtelligent.
Learn more: Adtelligent scoring service
Prebid Demand Integration
While continuously working on the improvement of the transparency and effectiveness of the header bidding technology, Adtelligent has added new options for prebid demand integration:
- Prebid Supply (through adapter)
- RTB supply
- VAST tags
Learn more: Prebid demand integration
nURL and bURL Support
This update includes support for impression counting logic via notification and billing URL. All SSPs follow ad markup logic by default. Now, publishers can change it to a notification and billing URL model.
Learn more: nURL and bURL feature
IDFV (The Identifier for Vendors)
IDFVs are essential in improving trust, data analytics, and attracting more profits to the SSP users. The technology enables cross-promotional iOS campaigns and provides relevant information with accurate attribution data, which helps achieve better targeting and run more effective ad campaigns.
Learn more: Identifier for vendors
Global Blocklist by IPs
To grant publishers an additional level of protection against malicious activities, they can now add an IP block list on the whole account level at a time. This measure will block requests coming from the questionable IPs in the list.
Learn more: Global IP blocklist
Requests Optimization Tool
This tool assists with the optimization of all sent requests. The abovementioned solutions help web pages run faster and load without any delays using different conditions.
Learn more: Request optimization tools
Targeting by Zip Codes
To enhance your ad targeting and help reach audiences located in specific areas, Adtelligent has introduced the feature of targeting viewers by ZIP codes. This feature will undoubtedly improve the level of trust between a publisher and an advertiser by delivering results and increasing ad revenue.
Learn more: ZIP code targetings
Native Ad Format
Native advertising allows publishers to have more control over the ad’s placement and targeting. Paid posts are displayed within similar content frameworks to spike interest in the appropriate audiences.
The technology is ad-block friendly and can be implemented across multiple devices, significantly improving targeting and potential brand awareness for SSP partners’ clients.
Mass Edit Function
Mass Edit is yet another new feature added. It allows users to choose multiple campaigns and change such settings as Campaign pricing, Delivery, Targeting, Align Supply Tab all from one place.
Learn more: Mass Edit Function
Striving to deliver excellent results, Adtelligent is always on the look for innovative technologies and tools to make its platforms as efficient and user-friendly as possible.