According to the recent tech news, a new vital ranking factor has already made waves around the digital advertising comm...

There is a question now. What comes after the third-party cookies era? 

Согласно Google Trends технология header bidding начала привлекать к себе внимание 4 года назад. Летом 2015 года AdExcha...

Recently, the WFA, backed by the Top 10 Global Advertisers, issued a charter to clean up digital advertising.

For advertisers and publishers who invest in programmatic marketing spend, how should they combat the growing challenges...

In the wake of the Cambridge Analytica scandal and the public outcry that followed, it was only a matter of time before ...

The network waterfall model has been losing ground to header bidding – and for good reason. The last two years have prov...

We take a reality check on where supply-side programmatic ad tech can do better to serve the needs of publishers.