For years third-party data has been a fuel for the advertising market that helped to target the right audiences and get ...

Marketing automation can be applied in many areas such as advertising translation or, holiday sales strategies, and more...

According to the recent tech news, a new vital ranking factor has already made waves around the digital advertising comm...

There is a question now. What comes after the third-party cookies era? 

Header Bidding — це технологія, що дозволяє сайтам отримувати найвищі ставки відразу від кількох рекламних мереж, збільш...

Recently, the WFA, backed by the Top 10 Global Advertisers, issued a charter to clean up digital advertising.

For advertisers and publishers who invest in programmatic marketing spend, how should they combat the growing challenges...