For years third-party data has been a fuel for the advertising market that helped to target the right audiences and get ...

Choosing the correct monetization strategy, considering the nature of the business, users' interests, and overall goals,...

Developing a good marketing plan is a must, but nowadays, it also has to be fluent and have room for transformations and...

Marketing automation can be applied in many areas such as advertising translation or, holiday sales strategies, and more...

According to the recent tech news, a new vital ranking factor has already made waves around the digital advertising comm...

In this day and age, consumers have a wide variety of platforms, content, devices, and they're free to pick and choose w...

There is a question now. What comes after the third-party cookies era?