Advertising, Marketing and Business technology content by Adtelligent
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Ad Tech Insights
Programmatic Advertising Trends 2021: Everything You Need to Know
In this day and age, consumers have a wide variety of platforms, content, devices, and they're free to pick and choose w...
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9 MIN READ
Ad Tech Insights
User ID Module is a New Hero in the Cookieless Era
There is a question now. What comes after the third-party cookies era? 
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7 MIN READ
Ad Tech Insights
How Third-Party Cookies Elimination Will Affect Programmatic Ecosystem
The common questions are which initiatives Google will implement to substitute third-parties cookies, and how online adv...
88
9 MIN READ
Ad Tech Insights
Header Bidding Outcomes 2019
Header bidding became a go-to ad selling tool among publishers, and it’s easy to say why. The programmatic model of ad i...
39
8 MIN READ
Ad Tech Insights
Что Нужно Знать о Технологии Header Bidding
Согласно Google Trends технология header bidding начала привлекать к себе внимание 4 года назад. Летом 2015 года AdExcha...
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6 MIN READ
Ad Tech Insights
VAST 4.2 vs VAST 4.0: What’s New?
In June 2019 IAB Tech Lab introduced VAST 4.2 with some major changes and minor updates. We prepared a table of differen...
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3 MIN READ
Ad Tech Insights
Fixing Ad Tech: 4 Industry Voices on the Recent Ad Tech Charter
Recently, the WFA, backed by the Top 10 Global Advertisers, issued a charter to clean up digital advertising.
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6 MIN READ
Ad Tech Insights
How Advertisers & Premium Publishers Can Stand Up to Ad Tech
For advertisers and publishers who invest in programmatic marketing spend, how should they combat the growing challenges...
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4 MIN READ
Ad Tech Insights
Everything You Need to Know About the Proposed Consent Act and GDPR
In the wake of the Cambridge Analytica scandal and the public outcry that followed, it was only a matter of time before ...
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5 MIN READ