Advertising, Marketing and Business technology content by Adtelligent
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Ad Tech Insights
First-Party Data: Practical Monetization Guide for Publishers
For years third-party data has been a fuel for the advertising market that helped to target the right audiences and get ...
923
13 MIN READ
Ad Tech Insights
Programmatic Advertising Trends 2021: Everything You Need to Know
In this day and age, consumers have a wide variety of platforms, content, devices, and they're free to pick and choose w...
1,199
9 MIN READ
Ad Tech Insights
User ID Module is a New Hero in the Cookieless Era
There is a question now. What comes after the third-party cookies era? 
1,685
7 MIN READ
Ad Tech Insights
How Third-Party Cookies Elimination Will Affect Programmatic Ecosystem
The common questions are which initiatives Google will implement to substitute third-parties cookies, and how online adv...
1,702
9 MIN READ
Ad Tech Insights
Header Bidding Outcomes 2019
Header bidding became a go-to ad selling tool among publishers, and it’s easy to say why. The programmatic model of ad i...
736
8 MIN READ
Ad Tech Insights
Что Нужно Знать о Технологии Header Bidding
Согласно Google Trends технология header bidding начала привлекать к себе внимание 4 года назад. Летом 2015 года AdExcha...
857
6 MIN READ
Ad Tech Insights
VAST 4.2 vs VAST 4.0: What’s New?
In June 2019 IAB Tech Lab introduced VAST 4.2 with some major changes and minor updates. We prepared a table of differen...
778
3 MIN READ
Ad Tech Insights
Fixing Ad Tech: 4 Industry Voices on the Recent Ad Tech Charter
Recently, the WFA, backed by the Top 10 Global Advertisers, issued a charter to clean up digital advertising.
341
6 MIN READ
Ad Tech Insights
How Advertisers & Premium Publishers Can Stand Up to Ad Tech
For advertisers and publishers who invest in programmatic marketing spend, how should they combat the growing challenges...
367
4 MIN READ