The common questions are which initiatives Google will implement to substitute third-parties cookies, and how online adv...

Header bidding became a go-to ad selling tool among publishers, and it’s easy to say why. The programmatic model of ad i...

Согласно Google Trends технология header bidding начала привлекать к себе внимание 4 года назад. Летом 2015 года AdExcha...

In December 2022 IAB Tech Lab introduced VAST 4.3 with some major changes and minor updates. We prepared a table of diff...

Recently, the WFA, backed by the Top 10 Global Advertisers, issued a charter to clean up digital advertising.

For advertisers and publishers who invest in programmatic marketing spend, how should they combat the growing challenges...

In the wake of the Cambridge Analytica scandal and the public outcry that followed, it was only a matter of time before ...

The network waterfall model has been losing ground to header bidding – and for good reason. The last two years have prov...

We take a reality check on where supply-side programmatic ad tech can do better to serve the needs of publishers.