Advertising, Marketing and Business technology content by Adtelligent
Ad Tech Insights
Facebook’s Latest Overhaul is Putting Some Publishers Out of Business
Facebook is in a difficult position. Every few days, it seems there’s yet another revelation about fake news stirring up...
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Ad Tech Insights
Not Just Transparency and Traceability, Blockchain Could Even Bring Cohesion
Imagine a world in which there is no theft. No tax evasion. No corruption. In which financial technology has reached a l...
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4 MIN READ
Ad Tech Insights
6 Digital Advertising Trends You Need to Know for 2018
Did you manage to catch Denis Villeneuve’s awesome sci-fi sequel Blade Runner: 2049 in the cinema recently?
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Ad Tech Insights
Make 2018 the Year You Take Back Control of Your Programmatic Monetization Campaigns
Thanks to a combination of problems like ad spoofing, a lack of checks on the kind of content ads are attached to.
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Ad Tech Insights
The Time for Publisher Ad Technology Independence is Now
Programmatic marketplace optimisation continues to force change across the buy and sell side of the ad tech ecosystem, a...
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5 MIN READ
Ad Tech Insights
History Repeats Itself in Ad Tech, So What’s Next?
Much has been written and debated on the pages of the ad tech industry’s trade publications, websites, and blogs.
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Ad Tech Insights
A Brief History of VAST or Why You Should Be Excited About VAST 4.0
Have you watched an online video recently? Of course you have. Did it feature any advertising? Most likely.
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Ad Tech Insights
What Can Adland Learn From The Google Ad Boycott?
Brand safety has rocketed to the top of the marketing agenda for almost every brand on the planet, following scandalous ...
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4 MIN READ
Ad Tech Insights
Collaboration is Key in Conquering Brand Safety
Despite accounting for an impressive two-thirds of US digital ad spend in 2016, the path of programmatic has by no means...
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4 MIN READ