Adtelligent is focused on providing the best technical solutions for its partners and customers while constantly improving and bringing its products up to date.
You can find the latest ones below:
Supply Side Platform
Smaato Prebid Partner Parameters Update
The Smaato Prebid Partner parameters (‘adspaceId’ and ‘adbreakId’) in the basic PBS campaign settings within the SSP member zone have been updated to optional.
Prebid Server Bidders List Update
The Prebid Server Bidders list has been updated to align with the requirements of https://prebid.org/.
New RTB Campaign Settings
- The basic Bidding Rules in the RTB/PBS campaign settings of the SSP have been updated to include a new option, ‘Add to Floor Price, %‘.
- The new unselect option was added to oRTB Partner basic RTB campaign settings in the SSP member zone:
New RTB Source Settings
- The basic RTB source settings in the SSP member zone now include a new pricing type selection option, ‘Share of Revenue—Fixed CPM.’
New Metrics for Reports
- The statistics section of the SSP admin zone now has two new metrics (‘TTE Stale Impressions’ and ‘TTE Stale Opportunity’). They display the number of seconds since the auction started.
- The SSP grid wizard now includes new metrics related to overall advertiser revenue. These metrics are relevant for partners who use the Bid optimization rate option.
- A new metric, ‘RTB Win Rate,’ has been added to the reports section: ‘RTB Win‘ / ‘Bids‘ x 100%
Update for Categories Filter
The content data parameters/slices have been moved to the Report View – Content Data. Clicking this button displays parameters and metrics related to Content in the Reports.
Direct Audio Creatives
Users can now add audio creatives using the following file-type formats: .mp3, .wav, .aiff, .flac, .m4a, .ape, .aac, .ogg, .wma, .dts, .ac3, and .opus. This option is available in the direct demand campaign settings.
New Values in the Universal Lists
We added two new values, ‘delDomain’ and ‘unit,’ to the Universal Lists in the Global Lists section.
| Name | Path | Type |
| OpenX delDomain | bidRequest.imp.ext.openx.delDomain | string |
| OpenX unit | bidRequest.imp.ext.openx.unit | string |
UX Changes for Lists’ Editing for Channels/Advertisers
A new editing feature has been added to the App names, Bundle IDs, Domains, and SubIDs in the channel and advertiser settings. Users can now click the ‘pencil’ icon to edit these data in the lists.
