Blog

Adtelligent Product Updates Q3 2024

Adtelligent is constantly working on improving its products and offering new technical solutions to its partners and customers

595
4 MIN READ
Adtelligent Product Updates Q3 2024
Adtelligent is constantly working on improving its products and offering new technical solutions to its partners and customers
Nov 18, 2024
avatar
adtelligent
A full stack advertising technology company for publishers and advertisers.

Adtelligent is focused on providing the best technical solutions for its partners and customers while constantly improving and bringing its products up to date. 

You can find the latest ones below:

Supply Side Platform

Smaato Prebid Partner Parameters Update

The Smaato Prebid Partner parameters (‘adspaceId’ and ‘adbreakId’) in the basic PBS campaign settings within the SSP member zone have been updated to optional.

Smaato Prebid Partner

Prebid Server Bidders List Update

The Prebid Server Bidders list has been updated to align with the requirements of https://prebid.org/. 

New RTB Campaign Settings 

New Bidding Rules in SSP
  • The basic Bidding Rules in the RTB/PBS campaign settings of the SSP have been updated to include a new option, ‘Add to Floor Price, %‘.
  • The new unselect option was added to oRTB Partner basic RTB campaign settings in the SSP member zone: 
Diselect RTB Partner in SSP

New RTB Source Settings 

  • The basic RTB source settings in the SSP member zone now include a new pricing type selection option, ‘Share of Revenue—Fixed CPM.’
Fixed CPM for RTB Campaigns

New Metrics for Reports  

  • The statistics section of the SSP admin zone now has two new metrics (‘TTE Stale Impressions’ and ‘TTE Stale Opportunity’). They display the number of seconds since the auction started.
RTB Auction timing reports
  • The SSP grid wizard now includes new metrics related to overall advertiser revenue. These metrics are relevant for partners who use the Bid optimization rate option.  
  • A new metric, ‘RTB Win Rate,’ has been added to the reports section: ‘RTB Win‘ / ‘Bids‘ x 100%
Report with RTB Win Rate by SSP Partner

Update for Categories Filter 

The content data parameters/slices have been moved to the Report View – Content Data. Clicking this button displays parameters and metrics related to Content in the Reports.

Report by Content Data in the SSP

Direct Audio Creatives 

Users can now add audio creatives using the following file-type formats: .mp3, .wav, .aiff, .flac, .m4a, .ape, .aac, .ogg, .wma, .dts, .ac3, and .opus. This option is available in the direct demand campaign settings.

Programmatic Audio Ads SSP

New Values in the Universal Lists 

We added two new values, ‘delDomain’ and ‘unit,’ to the Universal Lists in the Global Lists section. 

Name Path Type 
OpenX delDomain bidRequest.imp.ext.openx.delDomain string 
OpenX unit bidRequest.imp.ext.openx.unit string 
SSP Fig.9

UX Changes for Lists’ Editing for Channels/Advertisers 

A new editing feature has been added to the App names, Bundle IDs, Domains, and SubIDs in the channel and advertiser settings. Users can now click the ‘pencil’ icon to edit these data in the lists.

Quick Edit for SSP Lists

Tags

#ad tech#audio#open rtb#prebid#programmatic advertising

You may also be interested in

How to Boost Your Revenue with 5 Sm...
Choosing the correct monetization strategy, considering the nature of the busine...
14,256
12 MIN READ
Adtelligent Product Updates Q2 2024
Adtelligent is constantly working on improving its products and offering new tec...
1,364
5 MIN READ
How Third-Party Cookies Elimination...
The common question is there any alternative technology be able to fully substit...
10,235
10 MIN READ
Programmatic Advertising Trends 202...
In this day and age, consumers have a wide variety of platforms, content, device...
10,140
12 MIN READ
30+1 Holidays to Create Your Best M...
No matter if you run an e-commerce business or have a monetizing blog, in today’...
8,002
18 MIN READ
First-Party Data: Everything You Sh...
For years third-party data has been a fuel for the advertising market that helpe...
12,057
14 MIN READ
The Ultimate Guide to Programmatic ...
Digital audio advertising grows faster than any other ad format. Statistical dat...
4,435
19 MIN READ
What is Video SSAI?
According to the Streaming monetization report, over 50% of advertisers consider...
4,526
9 MIN READ
Adtelligent Product Updates Q4 2022
Adtelligent is constantly working on improving its products and offering new tec...
3,645
6 MIN READ