Advertising, Marketing and Business technology content by Adtelligent
Ad Tech Insights
Facebook’s Latest Overhaul is Putting Some Publishers Out of Business
Facebook is in a difficult position. Every few days, it seems there’s yet another revelation about fake news stirring up...
1,530
6 MIN READ
Ad Tech Insights
Not Just Transparency and Traceability, Blockchain Could Even Bring Cohesion
Imagine a world in which there is no theft. No tax evasion. No corruption. In which financial technology has reached a l...
1,515
4 MIN READ
Ad Optimization
If the Industry Wants ads.txt to Take Off, it Needs to Support Publishers
We all know what a big issue ad spoofing is. Having someone falsify ownership of high-value ad space in order to sell it...
1,776
5 MIN READ
Ad Tech Insights
6 Digital Advertising Trends You Need to Know for 2018
Did you manage to catch Denis Villeneuve’s awesome sci-fi sequel Blade Runner: 2049 in the cinema recently?
2,130
6 MIN READ
Ad Tech Insights
Make 2018 the Year You Take Back Control of Your Programmatic Monetization Campaigns
Thanks to a combination of problems like ad spoofing, a lack of checks on the kind of content ads are attached to.
1,694
6 MIN READ
Blog
What Sylvester Stallone Can Teach Us About B2B Branding
If you’ve ever questioned why you need to take control of your own branding strategy.
1,261
5 MIN READ
Ad Optimization
Everything You Need to Know About the IAB Ads.txt Initiative
We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have acces...
1,837
7 MIN READ
Ad Tech Insights
The Time for Publisher Ad Technology Independence is Now
Programmatic marketplace optimisation continues to force change across the buy and sell side of the ad tech ecosystem, a...
1,319
5 MIN READ
Ad Tech Insights
History Repeats Itself in Ad Tech, So What’s Next?
Much has been written and debated on the pages of the ad tech industry’s trade publications, websites, and blogs.
1,466
5 MIN READ