Advertising, Marketing and Business technology content by Adtelligent
Ad Server
Bringing Much-Needed Transparency to RTB
Controversies involving YouTube are nothing new, but when well-known brands including Walmart and PepsiCo start boycotti...
1,625
5 MIN READ
Ad Server
Spotlight on Innovations in SSP Technology
A transaction is a two-way process: the cycle only works if a buyer with money to burn is connected to a vendor with som...
1,900
5 MIN READ
Ad Optimization
The 4 Problems Holding Attention Metrics Back from Wider Use
Traditional forms of video advertising on the web have been pretty straightforward; you pay a fixed amount based on how ...
1,635
5 MIN READ
Advertisers
Why Viewable Impressions Are Critical for Your Bottom Line
Digital advertising has a quality that serves it simultaneously as a source of major potential and a major vulnerability...
1,903
5 MIN READ
Ad Tech Insights
A Brief History of VAST or Why You Should Be Excited About VAST 4.0
Have you watched an online video recently? Of course you have. Did it feature any advertising? Most likely.
2,465
5 MIN READ
Header Bidding
Server-Side Header Bidding is the Future for Video Advertising
Ever since Google revealed it would be launching its own server-side header bidding product last year, the industry has ...
1,577
5 MIN READ
Ad Tech Insights
What Can Adland Learn From The Google Ad Boycott?
Brand safety has rocketed to the top of the marketing agenda for almost every brand on the planet, following scandalous ...
1,304
4 MIN READ
Advertisers
It’s Time To Unite Against Ad Fraud
As criminal activities go, digital ad fraud has a certain appeal. The potential gains are high, the costs and resources ...
1,866
4 MIN READ
Ad Tech Insights
Collaboration is Key in Conquering Brand Safety
Despite accounting for an impressive two-thirds of US digital ad spend in 2016, the path of programmatic has by no means...
1,342
4 MIN READ