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Blog
How My MBA Prepared Me for Business, and How it Didn’t
Business school: does it have a place in our technology-driven, digitalized times or is it a relic of the old world?
554
4 MIN READ
Ad Optimization
Why a Video Strategy is Critical for Publishers
Video has the ability to foster strong audience engagement that leaves a lasting impression; just three seconds of ad ex...
554
4 MIN READ
Ad Server
Putting Programmatic Video Back on the Radar
With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertisin...
691
4 MIN READ
Blog
Five Ways To Maximize The Time You Spend At Industry Events
Regardless of the sector you work in, it’s probable you’ve been to a trade show that went something like this: Walking t...
594
5 MIN READ
Blog
Brand Safety: Why you Shouldn’t Accept any Excuses
With US adults watching an average 76 minutes of video on digital devices each day, it’s little surprise US digital vide...
623
5 MIN READ
Ad Server
If Standardization Means Scale, Why Are Publishers Failing To Adopt VAST 4.0?
When the IAB launched VAST 4.0 in January, the impact of its sophisticated and streamlined technology protocols on the v...
852
3 MIN READ
Ad Optimization
Avoiding Common Pitfalls When Monetizing Video
Video ads are great, aren’t they? Well, except when the ad is longer than the video you were trying to watch in the firs...
808
4 MIN READ