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Advertising, Marketing and Business technology content by Adtelligent
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Header Bidding
Server-Side Header Bidding is the Future for Video Advertising
Ever since Google revealed it would be launching its own server-side header bidding product last year, the industry has ...
935
5 MIN READ
Ad Tech Insights
What Can Adland Learn From The Google Ad Boycott?
Brand safety has rocketed to the top of the marketing agenda for almost every brand on the planet, following scandalous ...
741
4 MIN READ
Advertisers
It’s Time To Unite Against Ad Fraud
As criminal activities go, digital ad fraud has a certain appeal. The potential gains are high, the costs and resources ...
905
4 MIN READ
Ad Tech Insights
Collaboration is Key in Conquering Brand Safety
Despite accounting for an impressive two-thirds of US digital ad spend in 2016, the path of programmatic has by no means...
719
4 MIN READ
Ad Tech Insights
Methbot: The Beginning of the End for Digital Ad Fraud
A Russia-based botnet with data centers in the Netherlands and the United States, this digital-age criminal network depl...
976
4 MIN READ
Blog
How My MBA Prepared Me for Business, and How it Didn’t
Business school: does it have a place in our technology-driven, digitalized times or is it a relic of the old world?
708
4 MIN READ
Ad Optimization
Why a Video Strategy is Critical for Publishers
Video has the ability to foster strong audience engagement that leaves a lasting impression; just three seconds of ad ex...
720
4 MIN READ
Ad Server
Putting Programmatic Video Back on the Radar
With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertisin...
859
4 MIN READ
Blog
Five Ways To Maximize The Time You Spend At Industry Events
Regardless of the sector you work in, it’s probable you’ve been to a trade show that went something like this: Walking t...
749
5 MIN READ