The new solution from Vidzone is based on the technological developments of the company Adtelligent, which works in the advertising technology industry. It allows targeting advertising messages on linear TV channels with the same efficiency as advertising on digital platforms, i.e., creating a personal advertising block for each OTT service user. The Ukrainian television service youtv also joined the project.
“We are constantly improving the MEGOGO user experience and finding new opportunities for partners, especially during the large-scale invasion when content consumption habits have changed and adapted to life conditions. For the last 3 years, we have focused on developing advertising on non-linear channels through the CPM model and special projects that have not been on the market before. Our long-standing dream of implementing the idea with linear TV became possible thanks to cooperation with Vidzone and is innovative for all OTT services in Ukraine and, accordingly, accessible to national and international TV channels. Our partners increasingly want to get as effective indicators as possible regarding budget expenses and analysis, and we believe that we have found one of the solutions for them,” said Igor Zaychuk, Chief Commercial Officer at MEGOGO.
How does it work?
The advertising or announcement block placed by the TV channel is replaced by personalized advertising for each user watching content.
“Our personalized video ad service on linear TV is designed to change how advertisers reach their audience in the modern online environment. In addition to displaying targeted advertising, we allow dynamic insertion of advertising images during broadcasts and advertising in separate windows throughout the broadcast for each OTT service user. Advertisers get a highly relevant target audience by analyzing viewer behavior and interests, increasing engagement, and ensuring better results. We offer clients unprecedented access to viewers thanks to partnerships with leading OTT services and globally known TV channels. The industrial solution from Vidzone offers cooperation to all OTT services, to give brands access to premium advertising resources, and for media owners – to get an effective tool for monetizing their product,” comments Yuri Gorokhov, Co-Founder & CTO at Adtelligent.
The media service MEGOGO plans to test and expand the list of channels with personalized advertising features.
MEGOGO is an international media service founded in 2011 in Kyiv. It is the leader among OTT platforms in Ukraine and operates in countries of Eastern Europe, Central Asia, and the South Caucasus. A significant portion of its catalog is also available worldwide.
The MEGOGO library consists of thousands of content units: television channels with interactive features; movies, series, cartoons, and games; educational and blogger content; audiobooks, podcasts, and radio. The media service also exclusively broadcasts sports events: the UEFA Champions League, Europa League, and Conference League, top national football championships, K2 and Top Rank boxing, and many others, organizing production following the requirements of copyright holders.
MEGOGO is accessible on Smart TVs, mobile devices, PCs, game consoles, and media players. The service allows for video viewing in HDR and 4K quality, with audio tracks in various languages. MEGOGO emphasizes usability (ease and logic of use) and a personalized user recommendation system.
The media service also dubs content in Ukrainian at its own MEGOGO Voice studio. It prepares audio descriptions and sign language translations for the “See as Heard” social initiative. MEGOGO is actively developing its “Audio” direction and produces audiobooks, podcasts, and audio series. The media service established its professional award, “Slushno,” to recognize the best Ukrainian podcasters.
Vidzone is a cutting-edge company founded in Ukraine that is transforming the television advertising market to a new level of interactive media with dynamic ad insertion technology. Our platform allows advertisers to deliver personalized ads to viewers on various OTT streaming services and TV channels. Using programmatic advertising for ad placement through real-time bidding, Vidzone ensures a continuous process of displaying video ads and engages with the audience based on their interests and views.
We guarantee that advertisers can reach a premium audience efficiently through big data and advanced algorithms.
Adtelligent is a global advertising technology company that provides in-house solutions allowing online media companies, digital sales houses, and ad networks to monetize their websites and applications advertising inventory effectively. The company offers technologies to manage supply-side partners (SSP) and demand-side partners (DSP). The company also has Header Bidding Platform, that streamlines the ad selling process and ensures ad revenue optimization. Adtelligent unique business approach delivers cutting-edge advertising technologies to more than 20,000 publishers globally, helping them facilitate revenue growth and capitalize on the digital advertising market. Please see adtelligent.com/about/ to learn more about our programmatic advertising solutions.