For years third-party data has been a fuel for the advertising market that helped to target the right audiences and get ...

The common question is there any alternative technology be able to fully substitute functions of third-party cookies, an...

"To create a successful marketing plan, ensuring it's flexible and adaptable to changes is essential. By incorporating t...

Choosing the correct monetization strategy, considering the nature of the business, users' interests, and overall goals,...

In this day and age, consumers have a wide variety of platforms, content, devices, and they're free to pick and choose w...

In 2025, publishers must bring ad tech in-house to regain control over monetization and reduce reliance on external plat...

Digital advertising is changing fast in 2025 with AI, new privacy rules, and new consumer habits. Here are the top trend...

Header bidding became a go-to ad selling tool among publishers, and it’s easy to say why. The programmatic model of ad i...