Header bidding became a go-to ad selling tool among publishers, and it’s easy to say why. The programmatic model of ad i...

Choosing the correct monetization strategy, considering the nature of the business, users' interests, and overall goals,...

The common question is there any alternative technology be able to fully substitute functions of third-party cookies, an...

In this day and age, consumers have a wide variety of platforms, content, devices, and they're free to pick and choose w...

In December 2022 IAB Tech Lab introduced VAST 4.3 with some major changes and minor updates. We prepared a table of diff...

For years third-party data has been a fuel for the advertising market that helped to target the right audiences and get ...

"To create a successful marketing plan, ensuring it's flexible and adaptable to changes is essential. By incorporating t...

Marketing automation can be applied in many areas such as advertising translation or, holiday sales strategies, and more...