Advertising, Marketing and Business technology content by Adtelligent
Ad Tech Insights
Take Back Control of Programmatic Monetization for 2025 
In 2025, publishers must bring ad tech in-house to regain control over monetization and reduce reliance on external platforms. Learn how to build a more independent ad ecosystem.
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Ad Tech Insights
7 Digital Advertising Trends You Need to Know for 2025
Digital advertising is changing fast in 2025 with AI, new privacy rules, and new consumer habits. Here are the top trend...
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7 MIN READ
Ad Tech Insights
Header Bidding Outcomes 2024
Header bidding became a go-to ad selling tool among publishers, and it’s easy to say why. The programmatic model of ad i...
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Ad Tech Insights
How to Boost Your Revenue with 5 Smart Programmatic Monetization Strategies in 2024
Choosing the correct monetization strategy, considering the nature of the business, users' interests, and overall goals,...
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Ad Tech Insights
How Third-Party Cookies Elimination Affects Programmatic Ecosystem
The common question is there any alternative technology be able to fully substitute functions of third-party cookies, an...
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Ad Tech Insights
Programmatic Advertising Trends 2024: Everything You Need to Know
In this day and age, consumers have a wide variety of platforms, content, devices, and they're free to pick and choose w...
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12 MIN READ
Ad Tech Insights
VAST 4.3 vs VAST 4.0: What’s New?
In December 2022 IAB Tech Lab introduced VAST 4.3 with some major changes and minor updates. We prepared a table of diff...
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Ad Tech Insights
First-Party Data: Everything You Should Know in 2024
For years third-party data has been a fuel for the advertising market that helped to target the right audiences and get ...
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14 MIN READ
Blog
Digital Advertising Guide
In this day and age, no online business is possible without digital advertising. It is an essential part of any digital ...
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21 MIN READ