Advertising, Marketing and Business technology content by Adtelligent
Ad Tech Insights
The Time for Publisher Ad Technology Independence is Now
Programmatic marketplace optimisation continues to force change across the buy and sell side of the ad tech ecosystem, a...
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5 MIN READ
Ad Tech Insights
History Repeats Itself in Ad Tech, So What’s Next?
Much has been written and debated on the pages of the ad tech industry’s trade publications, websites, and blogs.
1,753
5 MIN READ
Ad Optimization
Ads.txt by IAB Tech Lab 101
Ads.txt is a solution introduced by the Interactive Advertising Bureau (IAB) Tech Lab to help advertisers improve their ...
25,407
7 MIN READ
Ad Server
Bringing Much-Needed Transparency to RTB
Controversies involving YouTube are nothing new, but when well-known brands including Walmart and PepsiCo start boycotti...
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5 MIN READ
Ad Server
Spotlight on Innovations in SSP Technology
A transaction is a two-way process: the cycle only works if a buyer with money to burn is connected to a vendor with som...
2,257
5 MIN READ
Ad Optimization
The 4 Problems Holding Attention Metrics Back from Wider Use
Traditional forms of video advertising on the web have been pretty straightforward; you pay a fixed amount based on how ...
2,042
5 MIN READ
Advertisers
Why Viewable Impressions Are Critical for Your Bottom Line
Digital advertising has a quality that serves it simultaneously as a source of major potential and a major vulnerability...
2,294
5 MIN READ
Ad Tech Insights
A Brief History of VAST or Why You Should Be Excited About VAST 4.0
Have you watched an online video recently? Of course you have. Did it feature any advertising? Most likely.
3,295
5 MIN READ
Header Bidding
Server-Side Header Bidding is the Future for Video Advertising
Ever since Google revealed it would be launching its own server-side header bidding product last year, the industry has ...
2,062
5 MIN READ