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Advertising, Marketing and Business technology content by Adtelligent
Ad Tech Insights
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Not Just Transparency and Traceability, Blockchain Could Even Bring Cohesion
Imagine a world in which there is no theft. No tax evasion. No corruption. In which financial technology has reached a l...
2,297
4 MIN READ
Ad Optimization
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If the Industry Wants ads.txt to Take Off, it Needs to Support Publishers
We all know what a big issue ad spoofing is. Having someone falsify ownership of high-value ad space in order to sell it...
2,400
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Blog
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What Sylvester Stallone Can Teach Us About B2B Branding
If you’ve ever questioned why you need to take control of your own branding strategy.
1,801
5 MIN READ
Ad Optimization
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Everything You Need to Know About the IAB Ads.txt Initiative
We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have acces...
2,458
7 MIN READ
Ad Tech Insights
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The Time for Publisher Ad Technology Independence is Now
Programmatic marketplace optimisation continues to force change across the buy and sell side of the ad tech ecosystem, a...
1,962
5 MIN READ
Ad Tech Insights
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History Repeats Itself in Ad Tech, So What’s Next?
Much has been written and debated on the pages of the ad tech industry’s trade publications, websites, and blogs.
2,043
5 MIN READ
Ad Optimization
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Ads.txt by IAB Tech Lab 101
Ads.txt is a solution introduced by the Interactive Advertising Bureau (IAB) Tech Lab to help advertisers improve their ...
26,758
7 MIN READ
Ad Server
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Bringing Much-Needed Transparency to RTB
Controversies involving YouTube are nothing new, but when well-known brands including Walmart and PepsiCo start boycotti...
2,515
5 MIN READ
Ad Server
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Spotlight on Innovations in SSP Technology
A transaction is a two-way process: the cycle only works if a buyer with money to burn is connected to a vendor with som...
2,548
5 MIN READ