Logo
Our logo consists of two elements: the plane icon (“Emblem”) and the “Adtelligent” wordmark.
Adtelligent is a registered trademark. To protect our brand identity, all visual assets of the logo must be used together with the registration symbol (®), as described in the guidelines below.
Primary Logo (Logomark + Logotype)
The horizontal logo is the primary one and should be used in most cases. Always use logo files that include the ® symbol.
Logo
Stacked Logo
Recommended for large scales when horizontal space is limited. Avoid using it in small sizes, as the text and the ® symbol will become unreadable.
Logotype
Square Logo
If you need to use our logo in square format – please use the basic logo.
Don’t separate items from one another in an attempt to optimize space and always keep the ® symbol next to the wordmark. Our logo is only used in this configuration
Clear Space
We like our logo to be easy to read.
Keep the size legible and always give it breathing room. How much space does the logo need, exactly? Half the height of the Adtelligent icon on every side.
Ensure there is adequate space between the logo and surrounding elements.
Important:
The clear space on the right is measured from the outer edge of the ® symbol, not from the last letter “t”.
Just logo emblem
You can also use the Adtelligent emblem alone.
Version 1
Version 2Do maintain shape, color, and proportions.
To maintain consistency and accuracy, Adtelligent requests that brand assets not be altered,
rotated, embellished, or recreated. Only the downloadable assets available on our site are
approved for representing our brand.
The minimum allowed size of our logo is 16 px width in web and 4 mm width in print
16 px / 4 mm
Ensure the logo is equal in size to neighboring icons.
Be sure to maintain its shape and proportions and provide adequate clear space between logos.
Logo Solid (Black and White)
When full-color reproduction is not possible, use our solid black or white logo variants. These single-color versions are ideal for grayscale printing, stamping, embossing, or specific merchandise applications. Always use the solid black logo on light backgrounds and the solid white (reversed) logo on dark backgrounds to ensure maximum contrast and legibility.
When to Omit the ® Symbol
While the ® symbol is generally required, there are specific, justifiable situations where you can omit it to maintain design integrity or align with the legal scope of our trademark:
Micro-formats & UI Elements
For extremely small sizes (e.g., 16x16px favicons, tiny app icons), the ® symbol becomes an unreadable dot. It is allowed to omit it to preserve visual clarity.
Social Media Avatars
For small, heavily cropped profile pictures (like on Instagram or LinkedIn), the symbol can be removed to maximize the emblem’s visibility. (It should remain on full cover photos).
Swag & Merchandise
Our trademark specifically covers digital software and ad services. When printing the logo on physical promo items (t-shirts, mugs, etc.), the ® symbol is not strictly required.
Repeating Patterns
If the logo or emblem is used as a repeating background pattern or watermark, the ® symbol is only needed on the primary, focal logo, not on every background element.
The Do’s
The logo is on a dark, contrasting background, so you can use the white version.
When an image is not monochrome, you can use the color version of the logo.
In a small format, we recommend using a standard horizontal logo.
Proximity to the edges.
Use the standard logo on a white background for cases where devices do not support correct inversion.
The Dont’s
Background control
Solid Colors
Use the primary logo on light backgrounds and the white wordmark version on dark backgrounds.
Light backgroundDark grey backgroundBlack / dark fill background
Acceptable Placements
Acceptable PlacementsWhen placing the logo on photography or gradients, ensure high contrast. Use a dark overlay over bright photos to make the white wordmark visible.
Unacceptable Contrast
Unacceptable ContrastNever place the logo on busy textures or colors that clash with the logo’s elements, rendering it unreadable.
Press Downloads
You are free to use the files provided here. You can find information about how we distribute our materials in the Terms of Services and the Terms and Conditions
If the files you need are unavailable, please contact us.
Let’s move forward
16192 Coastal HWY,
Lewes, Sussex, DE,
US 19958