March 3, 2021, Bangalore, India – Adtelligent, a US-based advertising technology company, announced its Supply Side Platform integration with Botman, the Cybersecurity SaaS platform for AdTech.
This integration allows Adtelligent SSP customers to connect, monitor, and optimize the quality of their supply partner for invalid/fake traffic (IVT), bot attacks, malware traffic, domain spoofing, viewability issues, brand safety, thus providing fraud-free traffic to their demand partners.
Since the collaboration between Botman and Adtelligent, fighting online fraud is easier than ever. Now Adtelligent SSP clients can automatically score web traffic using a post-bid methodology. New age fraudulent activities substantially affect client’s trust. Botman provides thorough monitoring for frauds connected to:
- Fake Traffic
- Bot Attacks
- Domain Spoofing
- Brand Safety
Botman IVT Wall provides numerous safety benefits and can be used to score and determine the validity of any request, impression, or click, taking appropriate measures if necessary. Furthermore, it is done in real-time with IVT Wall passing clean events to the destination URL and blocking or redirecting fraudulent ones to a sink URL.
IVT Wall solution is especially beneficial for programmatic platforms as it allows scanning without having any dependencies on partner platforms for integrations. Other advantages include:
- Zero integration efforts
- Can operate instantly after the integration process
- No tech involvement is required
- Gives control over which campaign/URL/pub to be scored and filtered
Ad Fraud is on the rise and significantly affecting advertisers. Adtelligent has been on a mission to find the best ways to reduce all possible risks and make their platforms as safe as possible for traffic distribution.
“Identifying and blocking fraud is imperative to retain high-quality demand in a programmatic platform like Adtelligent,” says Deepankar Biswas, CEO Botman. “Increased transparency in the supply chain ensures the revenue boost and longer client’s commitment to advertisers.”
Deepankar Biswas, Founder & CEO of Botman, adds, “Integrating with Adtelligent gives us an opportunity to demonstrate leadership in providing Digital AdFraud Detection solutions for enterprise-level platforms such as Adtelligent and the multiple classes of companies that depend on them. We set the standard for ease and speed of deployment, ease of use, functional depth, end-user adoption, cost-effectiveness in both initial acquisition and ownership over time, and overall ROI. Botman delivers on the promise of Ad Fraud Detection. We are extremely pleased to be partnering and working with a world-class organization such as Adtelligent.”
“We want our clients to be able to protect themselves and avoid online frauds without considerable financial pressures,” states Eugene Moldavsky, Adtelligent’s Head of Business Development @ Ad Monetization Platform. “That is the reason why Adtelligent strives to provide a wide range of safety solutions in different price categories but without the loss of quality. In addition, we want publishers of all sizes to build a transparent and secure ad ecosystem compatible with all kinds of traffic.”
Adtelligent is a fully integrated advertising company that provides in-house solutions for publishers and advertisers. We have been developing SaaS products for years to deliver relevant marketing technologies to the ad market. Adtelligent serves as a trailblazer in the sphere of programmatic advertising and always aims at perfection.
Adtelligent offers several out-of-the-box solutions such as Supply Side Platform, Programmatic Ad Server & Header Bidding Platform. By integrating ad serving for display, video, native ad formats, header bidding wrapper capabilities, and server-side ad insertion as a whole stack, the company has established a new standard for selling inventory to programmatic buyers.
For more information, please visit https://adtelligent.com/
Botman is a Cybersecurity SaaS for AdTech.It serves Ad Platforms, Ad Networks, Advertisers, and Publishers that depend on them. Organizations of all sizes use Botman to transform existing Ad data into actionable information that drives profitability and customer satisfaction. Botman is online, easy to deploy, and cost-effective. It enhances visibility at every level of the enterprise.
For more information, please visit https://www.botman.ninja