In the wake of the changing privacy laws and rules, Adtelligent wants to provide a transparent and safe advertising environment for its clients. Therefore, in November 2019, the company joined the IAB Europe Transparency and Consent Framework (TCF), a GDPR consent solution built by the industry for the industry.
The TCF’s primary goal is to make privacy compliance easy for all parties in the digital advertising chain and provide a unified industry standard for GDPR and ePrivacy Directive data processing activities.
Adtelligent joining IAB Transparency and Consent Framework vendor list showcases the company’s commitment to building a more transparent and privacy-oriented advertising ecosystem. As a result, the TCF unified privacy standards will now be implemented across all Adtelligent platforms and products.
Adtelligent is a sell-side ad tech vendor providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display, video and native, header bidding wrapper capabilities, and outstream functionality as a whole stack, Adtelligent has established a new standard for selling inventory to programmatic buyers. The company ensures publishers with in-house SaaS solutions for ad inventory monetization and yield optimization. Adtelligent has been acknowledged as one of the fastest-growing independent technology companies by Inc. 5000 in 2016 and 2017.
About IAB Europe Transparency and Consent Framework
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of National IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programs that enable the business to thrive in the European market.
Transparency and Consent Framework or (TCF) was launched after an extensive industry consultation with IAB Europe and IAB Tech Lab members and the broader digital advertising industry in order to provide a unified GDPR consent solution to comply with privacy laws across Europe.