Fueled by increased publisher adoption of Adtelligent’s header bidding technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, self-serve technology solution.
Adtelligent new Header Bidding Platform provides partners with direct access to the company’s premium Display and Video ad exchange within the free and open-source Prebid.org management solution. The simple setup unlocks the scale of the Adtelligent ad exchange and private marketplaces driving significantly greater yield through increased competition.
See Also Header Bidding Management Platform
The platform provides media owners with a simple solution for header bidding integrations via client and server-side points of access, connecting platform bidders with omni-channel media sources without a need to involve developers in the workflow. The addition of Prebid wrapper will provide yet another option for publishers to monetize their inventory with Adtelligent, Google Ad Manager, and Unified Ad Marketplace by Amazon, and enables publishers already working with Prebid to have access to the industry’s highest quality display and video marketplace.
Adtelligent is a sell-side ad technology company providing fully-featured Ad Monetization Platform and Header Bidding Management solutions for publishers. By integrating ad serving for display and video, header bidding wrapper capabilities, and outstream functionality into one holistic stack, Adtelligent has established a new standard for selling inventory to programmatic buyers.