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Best CPM Ad Networks for Publishers in 2022

Finding the perfect CPM ad network is not an easy task. However, it is very attractive, directly affecting the publisher's ad revenue. Therefore, publishers are constantly searching for the best alternatives to Google AdSense to maximize their yield and achieve better performance. This article will offer the best CPM ad networks that can become a good addition in a quest to boost ad revenues and optimize monetization processes. 

934
12 MIN READ
Best CPM Ad Networks for Publishers in 2022
cpm
Finding the perfect CPM ad network is not an easy task. However, it is very attractive, directly affecting the publisher's ad revenue. Therefore, publishers are constantly searching for the best alternatives to Google AdSense to maximize their yield and achieve better performance. This article will offer the best CPM ad networks that can become a good addition in a quest to boost ad revenues and optimize monetization processes. 
Jun 02, 2022
934
12 MIN READ
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Adtelligent
A full stack advertising technology company for publishers and advertisers.

What is CPM Ad Network?

Ad networks work as mediators between publishers and advertisers. For example, a CPM ad network offers inventory based on a CPM model. CPM is an abbreviation for “Cost Per Mile,” or cost per thousand impressions, and it is the best metric to monitor ad performance. It refers to the cost of publishing an ad to get 1,000 views. The CPM network allows making money each time an ad is displayed, even if it’s non-viewable or a viewer does not click on it. CPM is often used in ad campaigns that target many people and brand awareness campaigns, so the ads receive millions of views.

Display and video ads cpm benchmark
https://www.slideshare.net/augustinefou/digital-ad-cpm-benchmarks-august-2020-238025573

Do you need CPM Ad Network?

The answer to this question depends on the audience’s scope. It will be perfect for sites with more than 1 million page views per month, for bloggers and websites who want to receive a high volume of traffic, and for those focused on spreading brand recognition and delivering a brand message. 

High CPM rates are relatively easy to achieve because there is no need for action (clicking or interacting with an ad). However, CPM model rates are pretty average compared to other models, so there is a need for high traffic to receive considerable profits. 

The approval process for CPM ad networks is simple and achievable even for beginners; such ad networks require some specific market traffic or highly qualified traffic. Furthermore, it is easy to control your ad spending using the CPM formula: 

how to calculate cpm (cost per 1000 impressions)

The highest-paying CPM ad networks for publishers 

You can find a list of the best CPM ad networks that can help publishers significantly improve monetization efforts down below: 

Google Ad Manager (GAM) / Doubleclick for Publishers (DFP)

Google Ad Manager is an ad network that allows publishers to show ads from Google Ads and advertising partners. It is the most extensive and most popular ad network in the world. Google Ad Exchange offers relatively high CPM rates to the publishers but is famous for the careful account approval process. 

Specifications: 

  • Formats: Automated text, display, video, and rich media ads
  • Optimization of the ad sizes to fit the user’s screen and website layout
  • More than 90,000,000 impressions to start
  • Open Bidding but no option to connect prebid.js for header bidding.

CPM rates: from $0.10 to $15 

What is the difference between Google AdSense & Google Ad Manager?

Difference between GAM & AdSense

Though both Google AdSense and Google Ad Manager are aimed at ad monetization, they also have different logic. Google Ad Manager (GAM) is a holistic ad platform that includes ad server functionalities and provides publishers with opportunities to control third-party networks, direct and programmatic sales on all devices, and supports multiple ad exchanges and networks (Google AdSense included). The most significant difference between Google AdSense and Google Ad Manager is that the latter can perform as an ad server and have supply-side platform functionalities. 

Magnite / SpotX / Rubicon 

Through acquisitions and mergers, these brands came under one roof and provided some quality monetization tools. For example, they offer multi-currency reporting, optimal entrance policies, and high CPMs. However, SpotX’s main focus was on video ads. 

Specifications: 

  • Formats: display, native, video for desktop and mobile platforms
  • Real-time insights available 
  • High-quality traffic required 
  • Prioritized PMP deals for boosting CPM levels 
  • CPM rates depend on the conditions 
  • Customer support service 
  • Requires a minimum of 40 million impressions per month
  • Header bidding integration using prebid.js (client-side and server-side) 

CPM rates: from $0.10 to $20 

Xandr (former AppNexus)

Xander can function as an ad exchange allowing publishers to form their ad networks. Xandr offers publishers a high level of control over their inventory and access to global marketplaces. Xandr is suitable for advanced publishers with deep knowledge of the programmatic market. It supports many video formats like instream, outstream, and video header bidding. 

Specifications: 

  • Formats: display, video, native, and audio ads for desktop, mobile, and OTT/CTV platforms.
  • Private Marketplaces / Deal IDs
  • Advanced analytics
  • Requires a minimum of 350 million ad impressions per month
  • Header bidding integration using prebid.js (client-side and server-side) 

CPM rates: From $0.51 to $20

Pubmatic 

PubMatic operates 11 offices and six data centers worldwide. It focuses on transparency and eliminating low-quality ads, offering to publishers cooperating with hundreds of networks and dozens of biggest ad exchanges. The company strives to provide better tools to optimize yield using advanced RTB technologies. Multiple partners are available with adaptability to a wide range of screen sizes. 

Specifications: 

  • Manages over one trillion ad impressions per month
  • Formats: display, video, native, social formats for desktop and mobile platforms
  • Requires a minimum of 100 million impressions per month
  • Header bidding integration using prebid.js (client-side and server-side)

OpenX

OpenX is a well-established company with considerable input in the industry. They run a string of monetization tools that includes display & video solutions for publishers, OpenX programmatic direct with private marketplaces. One of the biggest advantages of using OpenX is the absence of any percentage fees that need to be paid to a hosting service so that no one would get a cut of your profits. OpenX requires only an initial set-up fee and leaves you to manage everything else.

Specifications: 

  • Formats: display and video for desktop, mobile, and OTT/CTV platforms
  • Great for video-oriented publishers
  • Customer support service
  • Requires a minimum of 100 million impressions per month
  • Header bidding integration using prebid.js (client-side and server-side)

Index Exchange

Index Exchange’s digital advertising network allows publishers to access top partners around the globe. In addition, the network has very high-security standards and thoroughly checks the inventory. Thus the user experience and the relevance of ads served are top-notch. 

Specifications: 

  • Formats: display, video, native, and social formats for desktop and mobile platforms
  • Detailed reporting 
  • Сustomer support service
  • Requires 100 million ad impressions per month
  • Header bidding integration using prebid.js (client-side and server-side) 

Adtelligent 

Adtelligent is a global programmatic ad marketplace that allows publishers to sell premium display, native, and video ad inventory, including the hottest trends such as OTT and CTV ads and programmatic audio ads. In addition, Adtelligent collaborates with leading programmatic solutions and advertising technology partners to provide the best monetization opportunities and support any ad campaign needs. 

Adtelligent is compatible with server-to-server bidding, Google’s Open Bidding, and Amazon’s Transparent Ad Marketplace (TAM). 

Specifications: 

  • Formats: display, video, native, audio, rich media ad formats for desktop, mobile and OTT/CTV Platforms
  • Multiple integration options for publishers, including header bidding.
  • Additional safety measures for best quality traffic 
  • Unified and detailed reporting
  • Custom Video Player Builds
  • Customer support service
  • Requires 500,000 Pageviews or Monthly Active users for Apps per month
  • Header bidding integration using prebid.js (client-side and server-side)
  • Anti Ad-block solution for display and video ads.

CPM rates: from $0.25 to $15 (CTV/OTT from $6.00 to $30.00)

Sovrn

Sovrn is popular among programmatic publishers and provides traditional banners, onScroll InView ads, and VAST video. In addition, they have their own advertisers. Sovrn is compatible with server-to-server bidding, Google’s Open Bidding, and Amazon’s Transparent Ad Marketplace (TAM).

Specifications: 

  • Formats: display and video ad formats for desktop and mobile platforms
  • No minimum traffic required for account approval 
  • Low eCPM for traffic outside of the US
  • Requires a minimum of 1 million impressions per month
  • Header bidding integration using prebid.js (client-side and server-side)
  • Anti Ad-block solution for display and video ads.

Adform 

Adform has been a reliable ad tech partner for media agencies, trading desks, and publishers over the years, developing a solid reputation among publishers. Adform offers a string of solutions that bring increased yields. It was established in 2002 in Denmark and has been continuously improving its products and offering mobile and desktop, header bidding, rich media and video, premium formats, and much more. 

Specifications: 

  • Formats: display, video, native, rich media ad formats for desktop and mobile platforms.
  • Powerful automation 
  • Customer service support
  • Header bidding integration using prebid.js (client-side and server-side)

33across

33Across is a New York-based ad network famous for the high levels of viewability of its online ads. They also support standard ad formats, as well as mobile ads, video, a variety of non-intrusive ad units, and header bidding technology. 33across stands out because of the quality of partnering publishers and insightful and holistic metrics.

Specifications: 

  • Formats: display, video, and social formats are available on desktop and mobile platforms 
  • Deeper insights into content performance
  • The chance to increase eCPMs without affecting direct sales
  • Detailed reports
  • Has no minimum traffic requirements
  • Video header bidding integration prebid.js (client-side only) 

CPM rates: From $0.50 to $15

Onetag

Onetag is a company offering programmatic monetization solutions famous for its solid high level of Win rates. With 70,000+ live sites and apps and over 4 billion impressions monthly, Onetag provides multiple partners.

Specifications: 

  • Simple integration process 
  • High performing placements targeting 
  • Formats: display and video formats are available on Desktop and Mobile platforms 

Criteo

Criteo is lucrative and very popular, specifically due to the vast number of advertisers across the globe. Criteo offers very good CPM rates that provide attractive opportunities for monetization boost, especially when paired with Google AdSense. 

Specifications: 

  • A simple account approval process 
  • Formats: display, native and social ad formats are available on desktop and mobile platforms 
  • 96% rate of returning advertisers 
  • Requires a minimum of 10 million ad impressions per month 
  • Header bidding integration using prebid.js (client-side only)

CPM rates: From $1 to $4

Media.net

Media.net is among the biggest CPM advertising networks that are popular worldwide. It is helpful to long-tail publishers that strive to improve their CPMs. Media.net requires original content from its publishers that should be updated often and strict adherence to intellectual property laws.

Specifications: 

  • Formats: display, native, and video ad formats are available for desktop and mobile platforms
  • Advanced reporting 
  • Ad customizations so they can fit the website’s layouts 
  • Customer support service 
  • Requires most of the traffic to be from tier-1 countries
  • Requires a minimum of 50,000 impressions per month
  • Header bidding integration using prebid.js (client-side and server-side)

CPM rates: From $0.10 to $2.50 CPM 

BuySellAds

The main advantage of this CPM network is no minimum requirements so that you can work with them despite the specifics of your brand. It makes BuySellAds into quite a democratic CPM network accessible to many publishers. The network enables direct deals with advertisers and manages to monetize traffic affected by ad blockers. Suitable for small publishers with a couple of thousands of views per page.

Specifications:  

  • Formats: display, native, podcast, and email ad formats are available on desktop and mobile platforms 
  • Supports apps monetization
  • Sponsor opportunities for niche publishers 
  • Twice a month payout 

CPM rates: From $0.25 to $3.50 

MGID 

Founded in 2008, MGID is a native advertising platform that offers monetization tools and traffic growth opportunities. MGID is a perfect option for those who do not work with AdSense yet or want to complement their profits by adding another ad network to the equation. 

Specifications: 

  • Formats: native, rich media display ads and sponsored feed ads on desktop and mobile platforms
  • Low payout threshold
  • Customer service support
  • Monthly payouts 
  • Requires a minimum of 3000 impressions per month
  • Header bidding integration using prebid.js (client-side and server-side)

CPM rates: From $0.25 to $3.00

PropellerAds

PropellersAds allow publishers to take advantage of the various non-standard ad formats like pop-under and pop-up ads, interstitial and push notification ads, display ads, and native ads. Geolocation is very important, as CPM rates are highly dependent on this factor. PropellerAds is very popular with black-hat and adult websites.

Specifications: 

  • Formats: display, native, pop-under, pop-up, push notifications
  • Advanced reports 
  • Might have loading issues for websites
  • Traffic from US, UK, and Canada required

CPM rates: From $0.50 to$1.00 for most, with some niche publishers getting over $1.50 CPM 

Adsterra

Adsterra, with over 20 years of experience with account managers and a risk management and policy team, the company continues to be a reliable source for CPM revenues.

Specifications: 

  • Formats: pop-unders, slider ads, direct links, mobile display, videos, push notifications, and interstitial ads are available for desktop and mobile web platform 
  • Low minimum payout
  • Anti Ad-block solution for display and video ads
  • Referral program and CPA monetization options 

CPM rates: From $0.5 to $1.50 

Revcontent 

Revcontent ad network serves over 250 billion content recommendations every month and is famous for its quality service. Revcontent has quite a complicated approval process as it works only with premium partners. However, it supports various ad formats and promises 100% fill rates.

Specifications: 

  • Formats: display, native, and sponsored feed are available on desktop and mobile web platforms.
  • $100 minimum payment threshold
  • Customer service team 
  • Referral program 
  • High traffic requirements
  • Small publishers will not benefit from this ad network 
  • Requires a minimum of 50,000 impressions per month

CPM rates: From $0.10 to $3.00

Adyoulike / OpenWeb

Company with 99.5% ad inventory directly sourced and a European leader in native advertising technology, with 50 billion native ad impressions monthly. Adyoulike supports all forms of native ads: native display, native stories, native video, and native social. Using semantic context for targeting with keyword recognition and programmatic technologies, this ad network proves to be productive in terms of monetization efforts. 

Specifications: 

  • Formats: display, native, video, and social ad formats for desktop and mobile platforms  
  • Integration via js DFP 
  • Header bidding integration using prebid.js (client-side and server-side)

Conversant

Previously known as ValueClick Media, this good CPM network is especially popular in India. It has been operating for more than 20 years and works with top domains. Conversant supports mobile apps. To get your account approved, 3000 impressions per month are needed.

Specifications: 

  • Formats: InVue, half-page, flexible banner, in-text links, interstitials, pop-unders ad formats for desktop and mobile web platforms
  • Network only approves the websites with .com, .net, .org .edu, etc. high-quality domains
  • Not profitable for low traffic websites
  • Header bidding integration using prebid.js (client-side only)
  • Minimum 3,000 ad impressions per month

Conclusion

There are various ad networks available with different requirements, benefits, and CPM rates. The best way to choose the most suitable one is to experiment with formats, placements, traffic sources, and integration types. Try out different combinations, pair the ad networks with Google AdSense and monitor the results. Testing, measuring, and optimizing is the best option you have. Only the practical application can show accurate results for your audience, thus allowing you to choose the best CPM network to work with for your company.