2024 has been a transformative year for Adtelligent, defined by new solutions, strategic growth, and notable achievements. As we close the year, it’s the perfect moment to reflect on our milestones and the impact we’ve made.
Key Achievements
Features Implemented
This year, we implemented 564 new features on the platform to make ad serving more efficient, faster, and scalable.
Expanding Our Solutions Portfolio
We brought 5 new solutions to keep up with shifting industry demands:
- Adtelligent in DOOH (Digital Out-of-Home): Simplified programmatic buying for out-of-home ads.
- DSP for FAST (Free Ad-Supported Streaming TV): Optimized ad delivery for the growing FAST ecosystem.
- Pixel Tracking Technology: Improved campaign measurement with greater accuracy.
- HeroVideo in collaboration with Bidmatic: Video ad monetization solution for AI text-to-video generator with TrueView video content.
- Playout: A SaaS platform for launching FAST and streaming TV channels with managed or ad-supported models.
Learn more about Adtelligent Solutions here!
Industry Engagement
In 2024, Adtelligent strengthened its presence in the industry by attending key global events and building valuable connections. We’ve showcased our products and solutions at DMEXCO (Cologne) and Affiliate World Dubai, attended IAB Tech Lab Summit (New York), Cannes Lions Festival, TECHSPO/DigiMarCon (New York), VideoWeek Conference (London), and Mobile World Congress (Barcelona).
Recognitions and Certifications
FT Award
We’re proud to be recognized by the Financial Times. With an impressive 469% growth over the past three years, Adtelligent secured the 105th spot in the Advertising & Marketing category.
Tag Verified
Adtelligent is now “Verified by TAG,” confirming its role in the digital ad supply chain. This recognition joins us with the global TAG community and sets new standards for trust. With this status, we also receive a unique TAG-ID to identify ads and communicate with partners in the supply chain.
Growth and Milestones
In 2024, Adtelligent’s ad-serving infrastructure reached new heights, successfully handling 10 Million Queries per second – delivering results that matter.
We also connected with a wider audience, seeing a 71% jump in email engagement. It’s great to know our messages are reaching and connecting with more people!
Also, our team grew by 102% in 2024. We’re excited to welcome new team members who have helped us achieve our goals together.
Driving Industry Thought Leadership
This year brought challenges for AdTech, mainly due to the news and constant updates from such major industry players like Google. We stayed focused on staying informed and created helpful resources to guide our clients through these transformations. If you haven’t seen them yet, check out these materials for valuable insights:
How Third-Party Cookies Elimination Affects Programmatic Ecosystem
Guide on How to Boost Your Revenue with Smart Programmatic Monetization Strategies
Looking Ahead to 2025
As we move to the end of this exciting year, we are excited by the possibilities that 2025 holds. With new innovations on the horizon, Adtelligent is ready to lead the next wave of AdTech innovation.
Thank you to our clients, partners, and team members for an extraordinary year. Together, we’re shaping the future of advertising technology.
Here’s to continued success in 2025!