Advertising, Marketing and Business technology content by Adtelligent
Ad Tech Insights
Everything You Need to Know About the Proposed Consent Act and GDPR
In the wake of the Cambridge Analytica scandal and the public outcry that followed, it was only a matter of time before ...
3,220
5 MIN READ
Header Bidding
Header Bidding: The Biggest Trends for 2018
Header bidding and header bidding wrappers have taken programmatic advertising by storm. They’re challenging the status ...
2,747
6 MIN READ
Ad Tech Insights
Small and Mid-sized Publishers are Being Forgotten by the Ad Tech Industry
The network waterfall model has been losing ground to header bidding – and for good reason. The last two years have prov...
1,968
3 MIN READ
Ad Tech Insights
Are You Paying the Ad Tech Tax? The Other Side of Ad Tech
We take a reality check on where supply-side programmatic ad tech can do better to serve the needs of publishers.
3,316
8 MIN READ
Ad Tech Insights
Facebook’s Latest Overhaul is Putting Some Publishers Out of Business
Facebook is in a difficult position. Every few days, it seems there’s yet another revelation about fake news stirring up...
2,156
6 MIN READ
Ad Tech Insights
Not Just Transparency and Traceability, Blockchain Could Even Bring Cohesion
Imagine a world in which there is no theft. No tax evasion. No corruption. In which financial technology has reached a l...
2,131
4 MIN READ
Ad Optimization
If the Industry Wants ads.txt to Take Off, it Needs to Support Publishers
We all know what a big issue ad spoofing is. Having someone falsify ownership of high-value ad space in order to sell it...
2,264
5 MIN READ
Ad Tech Insights
Make 2018 the Year You Take Back Control of Your Programmatic Monetization Campaigns
Thanks to a combination of problems like ad spoofing, a lack of checks on the kind of content ads are attached to.
2,229
6 MIN READ
Blog
What Sylvester Stallone Can Teach Us About B2B Branding
If you’ve ever questioned why you need to take control of your own branding strategy.
1,687
5 MIN READ