Advertising, Marketing and Business technology content by Adtelligent
Ad Tech Insights
Small and Mid-sized Publishers are Being Forgotten by the Ad Tech Industry
The network waterfall model has been losing ground to header bidding – and for good reason. The last two years have prov...
1,799
3 MIN READ
Ad Tech Insights
Are You Paying the Ad Tech Tax? The Other Side of Ad Tech
We take a reality check on where supply-side programmatic ad tech can do better to serve the needs of publishers.
3,054
8 MIN READ
Ad Tech Insights
Facebook’s Latest Overhaul is Putting Some Publishers Out of Business
Facebook is in a difficult position. Every few days, it seems there’s yet another revelation about fake news stirring up...
1,972
6 MIN READ
Ad Tech Insights
Not Just Transparency and Traceability, Blockchain Could Even Bring Cohesion
Imagine a world in which there is no theft. No tax evasion. No corruption. In which financial technology has reached a l...
1,932
4 MIN READ
Ad Optimization
If the Industry Wants ads.txt to Take Off, it Needs to Support Publishers
We all know what a big issue ad spoofing is. Having someone falsify ownership of high-value ad space in order to sell it...
2,103
5 MIN READ
Ad Tech Insights
6 Digital Advertising Trends You Need to Know for 2018
Did you manage to catch Denis Villeneuve’s awesome sci-fi sequel Blade Runner: 2049 in the cinema recently?
2,734
6 MIN READ
Ad Tech Insights
Make 2018 the Year You Take Back Control of Your Programmatic Monetization Campaigns
Thanks to a combination of problems like ad spoofing, a lack of checks on the kind of content ads are attached to.
2,029
6 MIN READ
Blog
What Sylvester Stallone Can Teach Us About B2B Branding
If you’ve ever questioned why you need to take control of your own branding strategy.
1,527
5 MIN READ
Ad Optimization
Everything You Need to Know About the IAB Ads.txt Initiative
We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have acces...
2,147
7 MIN READ